Hi, I'm Patya,

a product designer who changes behavior and moves numbers.

7 years designing consumer apps, marketplaces, and internal tools across APAC and Australia.

I focus on the moments users hesitate, drop off, or give up, and redesign them.

7 years designing consumer apps, marketplaces, and internal tools across APAC and Australia.

I focus on the moments users hesitate, drop off, or give up, and redesign them.

7 years designing consumer apps, marketplaces, and internal tools across APAC and Australia.

I focus on the moments users hesitate, drop off, or give up,

and redesign them.

Projects

Featured Projects

Case Study

PropTech

2025

Redesigning pricing and voucher experiences to drive longer-term bookings

PropTech

2025

Redesigning pricing and voucher experiences to drive longer-term bookings

Travel Social Media

2020

Helping users turn travel inspiration into structured, actionable itineraries

Mental Health

2019

Reducing friction to increase engagement in mental health support

Other Projects

2021 - 2026

Corporate Website

· 2026

Website for a company offering property investment and construction services.

Internal Tool

· 2025

Gamification of an application for housekeeping staff.

Property Management

· 2024

Platform for landlords to monitor their rental properties.

Point of Sale

· 2023

Point-of-sale system for managing cashier transactions.

E-commerce

· 2022

Mobile application for purchasing groceries, household products, and daily essentials.

SaaS

· 2021

Internal dashboard for managing mental health service operations.

About Me

Hi, I'm Patya!

I’m a product designer with 7+ years of experience designing digital products across consumer apps, marketplace platforms, operational systems, and internal tools.

I focus on simplifying complex workflows and decision-making experiences by balancing user needs, business goals, and operational constraints.

Hi, I'm Patya!

I’m a product designer with 7+ years of experience designing digital products across consumer apps, marketplace platforms, operational systems, and internal tools.

I focus on simplifying complex workflows and decision-making experiences by balancing user needs, business goals, and operational constraints.

Experience

Rukita

· PropTech

Senior Product Designer

Jun 2023 - Present

Rukita

PropTech

Senior Product Designer

Jun 2023 - Present

Primaro

· E-Commerce

Product Designer

Oct 2021 - May 2023

Primaro

E-Commerce

Product Designer

Oct 2021 - May 2023

Uprise

· Mental Health

UX/UI Designer & Illustrator

Mar 2019 - May 2022

Uprise

Mental Health

UX/UI Designer & Illustrator

Mar 2019 - May 2022

Sebo

· Digital Agency

UX/UI Designer & Illustrator

Sep 2018 - Sep 2019

Sebo

Digital Agency

UX/UI Designer & Illustrator

Sep 2018 - Sep 2019

Focus Areas

Product Design
Growth UX
Marketplace Systems

Focus Areas

Internal Tools
Dashboard & CRM
Mobile & Web Products

Award

Finalist, Designflows 2020
Milan, Italy

Beyond Design

Hi, I'm Patya,

Hi, I'm Patya,

a product designer who changes behavior and moves numbers.

a product designer who changes behavior and moves numbers.

a product designer who changes behavior and moves numbers.

Redesigning pricing and voucher experiences to drive longer-term bookings

Redesigning pricing and voucher experiences to drive longer-term bookings

Helping users turn travel inspiration into structured, actionable itineraries

Reducing friction to increase engagement in mental health support

Corporate Website

·

2026

Website for a company offering property investment and construction services.

Internal Tool

·

2025

Gamification of an application for housekeeping staff.

Property Management

·

2024

Platform for landlords to monitor their rental properties.

Point of Sale

·

2023

Point-of-sale system for managing cashier transactions.

E-commerce

·

2022

Mobile application for purchasing groceries, household products, and daily essentials.

SaaS

·

2021

Internal dashboard for managing mental health service operations.

Hi, I'm Patya!I’m a product designer with 7+ years of experience designing digital products across consumer apps, marketplace platforms, operational systems, and internal tools.

I focus on simplifying complex workflows and decision-making experiences by balancing user needs, business goals, and operational constraints.

Hi, I'm Patya!I’m a product designer with 7+ years of experience designing digital products across consumer apps, marketplace platforms, operational systems, and internal tools.

I focus on simplifying complex workflows and decision-making experiences by balancing user needs, business goals, and operational constraints.

Rukita

·

PropTech

Primaro

·

E-Commerce

Uprise

·

Mental Health

Sebo

·

Digital Agency

Outside work, you’ll usually find me painting 🎨, making tiny clay jewelry 🍑, exploring new places 🌲, or stopping to pet stray cats 🐈

Outside work, you’ll usually find me painting 🎨, making tiny clay jewelry 🍑, exploring new places 🌲, or stopping to pet stray cats 🐈

Hi, I'm Patya!

I’m a product designer with 7+ years of experience designing digital products across consumer apps, marketplace platforms, operational systems, and internal tools.

Hi, I'm Patya!

I’m a product designer with 7+ years of experience designing digital products across consumer apps, marketplace platforms, operational systems, and internal tools.